meet the founder

coach micheal burt

Coach Burt is recognized as the foremost authority on activating the PREY DRIVE in individuals and teams globally, as well as fostering COMPETITIVE INTELLIGENCE in leaders and teams.

In this context, Prey Drive is defined as "an instinctual ability to perceive something with the eyes or in the mind and to pursue it with persistence and intensity." In 2016, Coach Burt envisioned a singular place where individuals could "manufacture their greatness" and where "inspiration could meet execution." Drawing from his experience as a championship women’s basketball coach, Coach Burt often expressed gratitude to parents bringing their children to him for development, saying, "Thank you for bringing your daughter to The Greatness Factory. We are going to manufacture her greatness." Now, he's creating Greatness Factories for adults, starting with the flagship location in downtown Nashville at the esteemed 505, just two blocks from the legendary Broadway strip.

These unique destinations blend workspace, meeting facilities, learning opportunities, growth resources, and networking hubs. Leveraging Coach Burt’s expertise in conceptual development that brings people together, the Greatness Factory naturally fosters business partnerships, collaborations, and knowledge exchange.

The Greatness Factory features:

  1. Co-working space on Level 1

  2. Private office suites on Level 2

  3. Individual meeting space and podcast studio on Level 2

  4. State-of-the-art theater with 109 seats on Level 3

  5. The Dream Foundry – Unique meeting space on Level 3

  6. The Money Lab – Unique meeting space on Level 3

  7. The Level 10 Podcast studio on Level 3

A distinctive advantage of the Greatness Factory is that every member receives world-class business coaching through Coach Burt’s Competitive Intelligence weekly program, monthly "Go to bed tired and wake up hungry meetings," and exclusive activation events.

Coach Burt is the author of 19 books, including the Wall Street Journal Best Seller "Flip the Switch." His wife leads the couples division, and together they have three children.

WORK AT THE GREATNESS FACTORY

  • Private office and access to the amenities at The Greatness Factory of Nashville that you can utilize while you're in town.

    The Residence allows you to:

    Work in a private office on the second level 24X in a one-year cycle.

    Utilize the Theater 2X in a one-year cycle ($25,000 value).

    Use the Dream Foundry Mastermind Room 4X in a one-year cycle.

    Use the Flex Room for masterminding and more 4X in a one-year cycle.

    Have a Private Suite without the price of a permanent suite.

    Come into town and mastermind or attend an event where you can exchange with people from all over the world!

  • Welcome to The Greatness Factory Podcast Studio, wired with incredible AV and multi-camera capability. Featuring specific backgrounds for both you and your guests, you can now rent the first-class podcast studio where Coach Micheal Burt produces his own monthly podcast.

    Please note that the studio engineering fee is separate or available as a breakdown of the filming cost.

  • Engage in meetings, mastermind sessions, and stimulating conversations over a private dinner, or brainstorm your next big idea in The Dream Foundry. This room is fully equipped with live video conferencing capabilities, and all doors can be opened to absorb the vibrant energy of downtown Nashville while overlooking 5th Avenue.

    The room comfortably accommodates 15-20 individuals.

    For added convenience, combine it with "The Money Lab", providing access to two adjoining rooms.

  • Elevate your next event by renting The Greatness Factory's state-of-the-art theater, accommodating up to 109 people. This versatile space is perfect for conferences, meetings, concerts, or intimate gatherings. Fully equipped for live streaming with up to five cameras and outstanding AV for impeccable sound, our theater ensures an unforgettable experience. With intimate seating where every view is exceptional, it's designed for incredible events.

    Consider adding The Dream Foundry or The Money Lab for VIP areas during your conference.

  • This modern flex space offers a cool atmosphere with fantastic lighting and windows overlooking 5th Avenue. Ideal for sitting down for discussions, generating lucrative ideas, masterminding with key players, or rekindling essential relationships. Specifically designed for relaxed and intentional connection, it comes complete with whiteboards for ideation.

  • "Shared Space" Early Sign-Up Incentive:

    For the initial 50 individuals who secure their spot in our shared workspace model with a pre-order, the monthly commitment is just $499 per month for a one-year commitment or $699 per month for a six-month commitment. Each member will gain access to Coach Burt’s transformative Competitive Intelligence business growth coaching program, encompassing weekly group sessions held every Monday.

  • CLICK HERE to join the waitlist.

    This is on a two-year minimum commitment. Pay in full options creates a 10% discount.

    • Coach Burt’s Monster Producer Business Growth program.

    • Access to the podcast studios 2X per month.

    • Access to either PERSON of INTEREST or FLIP the SWITCH one-day Bootcamp.

    • Access to use the AUDITORIUM 3X in a one-year cycle.

    • Access to the dining hall 4X per year.

  • CLICK HERE to join the waitlist.

    This is on a two-year minimum commitment. Pay in full options creates a 10% discount.

    • Coach Burt’s Monster Producer Business Growth program.

    • Access to the podcast studios 4X per month.

    • Access to either PERSON of INTEREST or FLIP the SWITCH one-day Bootcamp.

    • Access to use the AUDITORIUM 5X in a one-year cycle.

    • Access to the dining hall 6X per year.

  • CLICK HERE to join the waitlist.

    This is on a two-year minimum commitment. Pay in full options creates a 10% discount.

    • Coach Burt’s Monster Producer Business Growth program.

    • Access to the podcast studios 6X per month.

    • Access to either PERSON of INTEREST or FLIP the SWITCH one-day Bootcamp.

    • Access to use the AUDITORIUM 6X in a one-year cycle.

    • Access to the dining hall 8X per year.

  • CLICK HERE to join the waitlist.

    This is on a two-year minimum commitment. Pay in full options creates a 10% discount.

    • Coach Burt’s Monster Producer Business Growth program.

    • Access to the podcast studios 8X per month.

    • Access to either PERSON of INTEREST or FLIP the SWITCH one-day Bootcamp.

    • Access to use the AUDITORIUM 12X in a one-year cycle.

    • Access to the dining hall 8X per year.

  • This is on a two-year minimum commitment. Pay-in full options are available.

    We have ONE WING available for rent that includes as many as SIX private offices including one large dual office which could be a unique room for your team and also has its own conference area.

    • The podcast studio is located in this area as well for ease of use and this WING includes the two best window views of fifth avenue.

    • This also includes access to Coach Burt’s Monster Producer Business Growth program for up to 10 people, and access to the podcast studios 8X per month.

    • Access to either PERSON of INTEREST or FLIP the SWITCH one-day boot camp at the Greatness Factory with Coach.

    • You also get access to two additional COACH BURT events at THE GREATNESS FACTORY: a ONE-DAY EVENT or The Micheal Burt School of Speaking, Coaching, and WRITING for up to 10 people. This would not include any co-headlining events coach does with other people due to contracts.

    • You also get access to use the AUDITORIUM 12X in a one-year cycle.

    • You also get access to the dining hall 8X per year.

Join the Greatness Factory community and elevate your workspace. Our meticulously designed offices offer a dynamic atmosphere where creativity and collaboration thrive. With flexible pricing options, find the perfect space for your needs and experience the transformation of working amidst greatness.